Let’s Face It…
Being under lock-down in South Africa hasn’t helped anyone for any reason whatsoever. And if anything, it has caused more hardship and despair among business owners in our country. Which is exactly why the research team at Wolfe&Co. has decided to take a closer look at what can be done to improve your bottom line, and exactly how going online could save your business during COVID 19.
The Facts: What has changed during COVID 19?
- Social distancing has become the norm.
- Internet usage in South Africa has risen by over 150% since the lock-down started.
- Local businesses are less frequently visited as a result of social distancing.
- Social Media usage has risen significantly.
- South African Postal service has come to a standstill.
- Print media and other local advertising have become ineffective.
- Remote work has become the norm.
It becomes clear that normal methods of attracting business are no longer applicable in these trying times. We are left to resort to alternative methods of advertising and obtaining an interest in our businesses and/or services to make revenue during COVID 19. But there are a few things we can be certain about, such as making use of social media to obtain a following from our audiences, clients, or customers. As well as making use of the internet to obtain market interest and in turn, boost our revenue, at least to the point that we are able to survive the lock-down period.
How to Save Your Business During COVID 19:
Become involved on Social Media
Have a Website that is SEO Friendly and Responsive
Setup an Online Shop
Make use of Digital Marketing
Consistency is Key!
Although these methods are not full proof, there is no “quick and easy” route to obtaining consistent traffic(trust us, we’ve tried it all!) the only way to truly keep your audience growing and get new leads on a recurring basis, is to keep your posts consistent. Post regularly on social media and/or other media such as blogs, Whatsapp groups, and other methods of self-advertising. save your business during COVID 19 and post often, keep your audience engaged!
Alternatives: Using events, groups, and Social Media features to get ahead
We’ve recently discovered that during COVID-19, many businesses and entrepreneurs have made use of a few key features on Social media to get the most out of their audiences, these features are sometimes hidden and/or unheard of, and sometimes just downright obvious! Some of these features include the following:
- LinkedIn Events
- Zoom Live Stream
- Instagram Live Q&A
- Facebook Groups & Group Rooms
- WordPress & Wix Blog Posts – Need a blog design? We can help!
With this said, we’d like to end this post off on a good note; when you share this post on your Facebook page, we will credit you with a 15% discount voucher on your next quote! How to claim Discount: Simply use the hashtag #wolfesupport and make the post visible to public, and we’ll send you a message with your Voucher!
